While it's not essential, a good top level domain can make it easier for people to find you. Try to think of your web site name as the big sign above the door to your store in the mall. If your store sold candles, the sign certainly wouldn't say "Auto Parts" would it? Search engines do use your URL as one of the parts of your web site, especially Google for Adsense. In fact they seem to separate the URL from content in some cases.

A client and I were discussing his next step for his online marketing. Since he is going to move one of his web sites to a new server, his old host gave him some points to look out for. Because he will be hosting several sites from the same server, he was told that that may hurt his search ranking. The reason he will be hosting these sites on the same server is so that each site can share common information. The redundant information was also voiced as a concern. Both of these "concerns" are not relevant to my client and may not be relevant to you, here's why.

If you use content on your site, you can gain a valuable ebook to sell or give away or whatever. It comes with full reproduction rights and you can even put your name in as the author.

Over the last several years, blogging has become a very popular way to communicate. We've all seen the power bloggers have had on news and politics, but lesser known is business blogging. If done right, it can be a very effective marketing tool. You see, blogging is very much like publishing an article or sending out a press release. Blogging can draw new visitors to your web site. It can also be an effective way to relay more details about your products or services than you can on a web page. But just how do you get started?

This past twelve months has been one of wonderful highs and an equal number of out of control lows. The highs have all been centered around the success of my clients. It's great when I get a call saying how the last thing I did worked as expected. The calls typically start with "Thanks" followed by "Can you do something to accomplish _______?" That almost always means more business, and that makes me happy.