This logo was designed for a new business unit of a company in the Cleveland area. After working out all the details of their business, they got a last minute opportunity to exhibit at an important conference in their industry.

They had everything in place, their products and services, their sales and support personnel, and even a Powerpoint presentation. The only element that was missing was a logo.

This morning I added a new tool to the site. You can check the Google Page Rank of up to 5 web sites right from here. It's fast and easy. Try it out and then let me know if you like it.

I seem to get my web site development projects from companies and organizations that weren’t happy with their old web guru. In each case, their web site was only a year old. They were appreciative of the effort of the previous supplier and blamed themselves for the site not being what they expected. Each one wanted the new site to be user friendly enough to allow their staff to make simple changes to the content. In a couple of cases, they hired huge development companies and spent tons of money before they realized that there was a lack of communications. If you have a web site you are not happy with or are about to have your first site developed, read on. I think I can help you avoid some of the common problems.

During the past 6 months, I have been asked by some small businesses to fix a few web sites that were developed by “High Tech Gurus”. In a couple of cases, fix meant start from the beginning and do it right. Now I’m not a programmer. I don’t even pretend to be one. But programmers shouldn’t pretend to be web designers either.

With the departure of Walmart’s top 2 marketing communications officers, we’re all filled with questions. Does this signify a desire for Walmart to get back to serving their regular customers? Or, were these 2 executives just not able to upscale Walmart while not alienating their base? It reminds me of the old days with Sears. You may remember that Sears once owned the regular folk market. Montgomery Ward, and many others tried to unseat them, but Sears unseated themselves.

Almost every business web site has an element right on the home page that may reveal how effective it is as a marketing tool. What does this element say about your web site? You’ll usually find it at the very bottom of the site. That means that it will be the last thing a visitor will see if they scroll down because they are actually interested in your message. It usually shows up on every page, so it leaves its impression everywhere. And it’s so small that you may think that it irrelevant but its effect is often subliminal on visitors…and it just may make them click on to a competitor.